Industry
Aesthetic Medicine Studio, Summerville, SC
Project Overview
A boutique aesthetic studio with its own website instead of a booking-system page.
Contour & Co. Aesthetics offers personalized injectable, regenerative, and laser treatments in Summerville, South Carolina. The studio needed a website of its own: a design made for the brand, a treatment menu that a first-time visitor can actually understand, and a short path from any section to booking a consultation. We designed and built the site from scratch on Next.js with Strapi CMS behind it.
Services
Dedicated Design, Website Development, CMS, Deployment
Stack
Next.js, Strapi, Tailwind CSS, PostgreSQL
Scope
Design, Frontend, CMS, Content Structure, Booking Flow, Launch
The Challenge
- The studio had no website of its own - everything lived in social media and an external booking system.
- The design had to feel calm and premium, matching a boutique studio rather than a clinical template.
- The treatment menu is genuinely complex: neurotoxins, fillers, regenerative treatments, and laser resurfacing, plus separate treatment areas of the face and neck.
- Visitors rarely know professional terms, so navigation had to explain the offer instead of listing it.
- Bookings happen in an external system, so the site had to hand visitors over to it without friction.
- Treatments, prices, FAQ, and provider bios change often and had to stay editable without developers.
The Solution
- Designed the site from scratch around the brand: soft palette, generous spacing, and photography that carries the boutique feel.
- Built it as one page with sticky navigation and anchors, so the whole offer is reachable in a couple of clicks with no dead ends.
- Split the menu into signature treatments and treatment areas, so a visitor can start either from what they want done or from what bothers them.
- Added provider sections, an FAQ accordion, and clear contact details to answer the questions that come before a first visit.
- Placed booking calls to action in every section, all leading into the studio's external booking system.
- Connected Strapi CMS so treatments, areas, FAQ, texts, and images are edited by the team, and built the frontend on Next.js for fast mobile loading from Instagram traffic.
What We Built
Dedicated Design
A visual identity designed for this studio - typography, palette, and layout built around the brand, not a template.
One-Page Structure
Hero, about, providers, treatments, areas, why us, FAQ, and contacts in one flow with sticky navigation.
Treatment Menu
Signature treatments and treatment areas presented in plain language, each with its own details section.
Booking Flow
Book Now calls to action across the page, wired into the studio's external booking system and phone contact.
Strapi CMS
Treatments, areas, FAQ, provider bios, photos, and section texts are all editable without developers.
Mobile-First Delivery
Optimized images and layout for phone traffic coming from Instagram, where most first visits start.
Visual Showcase
Calm, premium, and easy to move through.
The interface keeps the tone of the studio - subtle, personal, unhurried - while every section keeps a booking button within reach.
Visit Live Site
Results That Drive Impact
Launched From Scratch
A complete website with its own design, built and deployed for the studio.
Everything in One Page
The full treatment offer is reachable without deep menus or dead ends.
Direct Path to Booking
Every section leads into the studio's booking system or a phone call.
Content Under Control
Treatments, FAQ, bios, and photos are updated by the team through Strapi.
Technology Stack
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