Industry
Ecommerce Herbal Tea Shop
Project Overview
Building a full ecommerce experience for an authentic Carpathian brand.
Ya Boiko needed a complete online store built from scratch around the brand's Boyko identity, product storytelling, and operational needs. We designed the experience from the ground up, built a Medusa ecommerce backend, connected a fast Next.js frontend, added Strapi CMS, and integrated Nova Poshta, LiqPay, and KeyCRM.
Services
Brand-led UI/UX, Ecommerce Development, Integrations, Deployment
Stack
Medusa, Next.js, Strapi, Tailwind CSS, PostgreSQL
Scope
Design, Frontend, Backend, CMS, Checkout, Admin, CRM, Payments, Delivery
The Challenge
- The brand needed a custom ecommerce platform built from scratch, not a generic template store.
- The shopping experience had to communicate the authentic Boyko identity and the feeling of products from the Ukrainian Carpathians.
- Checkout required reliable delivery and payment integrations with Nova Poshta and LiqPay.
- The business needed content management for product storytelling, blog content, and brand materials.
- Orders and customer data had to flow into KeyCRM to support daily operations.
The Solution
- Designed a brand-first ecommerce interface from scratch around Ya Boiko's Carpathian identity.
- Built a custom Medusa backend with PostgreSQL and tailored admin workflows.
- Developed a fast Next.js storefront with Tailwind CSS and 90+ performance across devices.
- Integrated Nova Poshta delivery, LiqPay payments, KeyCRM, emails, and customer account flows.
- Connected Strapi CMS so the team can manage blog content, storytelling, and reusable website content.
What We Built
Product Catalog
A flexible catalog for herbal teas, jams, and Carpathian delicacies with clear product structure and storytelling.
Product Pages
Detailed product pages built to present ingredients, identity, visuals, and purchase options clearly.
Cart & Checkout
Custom shopping cart and checkout flow connected to delivery, payments, customer data, and order logic.
Admin & CMS
Customized Medusa admin workflows plus Strapi CMS for content, blog, and brand storytelling.
Payments & Delivery
Integrated LiqPay payments and Nova Poshta delivery for a smooth Ukrainian ecommerce checkout.
Customer Accounts & Emails
Customer account flows and transactional email setup to support orders and post-purchase communication.
Visual Showcase
A warm ecommerce experience rooted in Carpathian identity.
We shaped the interface around the brand's craft, natural products, and Boykivshchyna heritage while keeping the store fast, simple, and conversion-focused.
Visit Live Site
Results That Drive Impact
From Scratch
A complete custom ecommerce platform designed and built around the Ya Boiko brand.
90+ Performance
Fast Next.js storefront optimized for strong performance across all devices.
Integrated Operations
Nova Poshta, LiqPay, KeyCRM, emails, and admin workflows connected into one commerce flow.
Content-Ready Store
Strapi CMS gives the team control over blog content, storytelling, and website updates.
Technology Stack
Related Services
Explore the core services behind this project and see how we can build a similar ecommerce platform for your brand.
Custom Ecommerce Development
Online stores and custom commerce platforms built around your catalog, checkout, and operations.
Learn MoreMedusa Development
Flexible Medusa commerce backends with custom modules, integrations, and admin workflows.
Learn MoreWebsite Development
Fast Next.js websites and storefronts with strong UX, CMS workflows, and scalable frontend systems.
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Business Goals
Architecture Choice
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