Industry
Plant Nursery Ecommerce
Project Overview
Turning a marketplace export into a structured ecommerce catalog.
Zelena Mriya grows conifers, deciduous trees, shrubs, roses, and fruit plants on its own nursery in Kyiv region and ships across Ukraine. The company had years of sales history on Prom.ua and needed its own store. We designed the storefront, built a Medusa backend, connected a fast Next.js frontend and Strapi CMS, integrated Nova Poshta and online payments, and rebuilt the entire catalog exported from Prom.ua into a clean product structure.
Services
UI/UX, Ecommerce Development, Catalog Migration, Integrations, Deployment
Stack
Medusa, Next.js, Strapi, Tailwind CSS, PostgreSQL
Scope
Design, Frontend, Backend, CMS, Catalog, Checkout, Admin, Payments, Delivery
The Challenge
- The catalog came from a Prom.ua export, where the same plant existed as many separate listings - one per size - instead of a single product.
- Sizes, crown forms, and Latin names were baked into product titles instead of living as structured options a store can filter by.
- Product names followed no single pattern: different spellings, different word order, duplicated varieties.
- Titles and descriptions mixed Ukrainian and Russian, sometimes inside the same product card.
- Marketplace categories did not match how the nursery actually sells: conifers, deciduous trees, ornamental shrubs, roses, fruit and berry plants.
- The store had to stay fast with a large seasonal catalog and be manageable by the team without developers.
The Solution
- Analyzed the Prom.ua export and grouped duplicate listings into single products with size variants - Thuja occidentalis Smaragd, for example, now sells from 15-20 cm to 160-300 cm inside one product page.
- Rewrote product titles into one consistent pattern and moved height and crown form out of names into structured Medusa options.
- Normalized the whole catalog into Ukrainian and cleaned out mixed Russian text left from the marketplace.
- Rebuilt the category tree with subcategories that match the nursery's real assortment.
- Developed a fast Next.js storefront with catalog filters, Strapi CMS for content, Nova Poshta delivery, and online payments.
What We Built
Catalog & Categories
A category tree with subcategories for conifers, deciduous trees, shrubs, roses, fruit and berry plants, and garden supplies.
Products with Variants
One product per plant variety with size variants and their own prices and stock, instead of dozens of duplicate listings.
Prom.ua Import Pipeline
Scripts that deduplicate, normalize, and map the marketplace export into Medusa products, options, and categories.
Filters & Search
Catalog filters by price, availability, plant height, and crown form, plus product search across the whole store.
Cart & Checkout
Custom cart and checkout with Nova Poshta delivery, online card payments, minimum order rules, and order notifications.
Admin & CMS
Medusa admin for catalog, prices, and orders plus Strapi CMS for articles, planting advice, and website content.
Visual Showcase
A clean, seasonal storefront for a working nursery.
The interface puts the plant first: clear categories, size selection on the product page, availability at a glance, and planting advice next to the catalog.
Visit Live Site
Results That Drive Impact
One Product, Many Sizes
Duplicate marketplace listings grouped into single products with size variants and correct pricing.
One Language
Titles and descriptions unified in Ukrainian, with mixed Russian text from the export cleaned up.
Structured Catalog
Categories, options, and attributes that power real filters instead of text buried in product names.
Own Sales Channel
The nursery now sells from its own store with Nova Poshta, online payments, and full control over content.
Technology Stack
Related Services
Explore the core services behind this project and see how we can build a similar ecommerce platform for your brand.
Custom Ecommerce Development
Online stores and custom commerce platforms built around your catalog, checkout, and operations.
Learn MoreMedusa Development
Flexible Medusa commerce backends with custom modules, integrations, and admin workflows.
Learn MoreMigrations & Replatforming
Catalog, content, and store migrations with clean data structure and no lost history.
Learn MoreHave a similar project in mind?
Tell us about your goals and we'll suggest the best technical path.
Business Goals
Architecture Choice
Scalable Build